On this episode of Sober Guy Radio, Ruari Fairbairns talks about making sobriety cool with the One Year No Beer Challenge.

Ruari Fairbairns used to be a wild drinker in a culture where alcohol is accepted and even expected. As he grows older and starts a family, he realizes he can’t have a happy marriage and a successful career if he continues to drink. He decides to quit, but he finds trying to tell someone he won’t join them for a beer is next to impossible. This is when he and a friend come up with the idea of the One Year No Beer, a challenge for people who want to try a sober lifestyle but don’t have the support from family and friends.

Stock Up On Fresh Gear – New Lyfe Clothing “Be Free”