Understanding Google’s New Search Ad Regulations with Dan Gemp
My guest today is Dan Gemp, president and CEO of Dreamscape Marketing, a creative firm that provides digital marketing solutions for companies in the addiction and mental health treatment field. He sat down with me at the Moments of Change conference in Palm Beach, Florida, to share his expert insight about the massive changes happening right now with paid search engine marketing. He explains the actions that Google is taking to combat unethical marketing practices, gives us his forecast for how this will affect the treatment field and breaks down what these changes mean for all the ethical programs out there trying to do things the right way.
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